Neurotechnologies are no longer confined to research laboratories. They are fully integrated in our societies, whether in the medical field or beyond. The capacity of these technologies to probe and interfere with the brain activity of an individual questions the notions of identity, integrity and autonomy of human beings. Recent initiatives aim to help governments […]

Cutting edge “neuro-IA” technologies can detect the physiological impact of a cosmetic product using real-time consumers’ emotional data collected from the brain, in order to deploy a plethora of quantitative information to be used at both the conception and application stage of one product journey.