{"id":1143,"date":"2022-03-31T00:00:00","date_gmt":"2022-03-30T23:00:00","guid":{"rendered":"https:\/\/mybraintech.com\/?p=1143"},"modified":"2023-05-26T01:43:55","modified_gmt":"2023-05-25T23:43:55","slug":"newsletter-march-2022","status":"publish","type":"post","link":"https:\/\/emmanuel-guerin.fr\/dev-mybraintech\/2022\/03\/31\/newsletter-march-2022\/","title":{"rendered":"Newsletter | March 2022."},"content":{"rendered":"\t\t
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.<\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n

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Hi there!<\/mark><\/p>\r\n\r\n\r\n\r\n

The cosmetic industry has been interested for a while in exploring the links between the brain and the nervous system \ud83e\udde0<\/mark><\/strong><\/p>\r\n\r\n\r\n\r\n

The recent advances in Neurotech and AI render the understanding of consumers’ emotions easier and more accessible than before, bringing essential insights for the industry to develop human-centered products.<\/mark><\/p>\r\n\r\n\r\n\r\n

With our Neuroscience-driven decision support tool, we enable them to better understand consumers’\u00a0expectations \ud83e\uddd0<\/mark><\/p>\r\n\r\n\r\n\r\n

That’s why, we\u00a0aim to be as attentive as possible to the cosmetics industry\u00a0and to join its ecosystem.<\/mark><\/p>\r\n<\/div>\r\n\r\n\r\n\r\n

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Summary<\/strong><\/td>\r\n<\/tr>\r\n

myBrain Tech’s news \ud83d\ude80<\/td>\r\n<\/tr>\r\n

NeuroCosmetics \ud83d\udcdd<\/td>\r\n<\/tr>\r\n

Cosmetic Valley Congress\ud83d\udc84<\/td>\r\n<\/tr>\r\n

Cosmetics, fragrances and emotions \ud83d\udcd7<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/figure>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n
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myBrain Tech’s news<\/mark><\/strong><\/p>\r\n\r\n\r\n\r\n

#CosmeticForthcoming <\/mark>\ud83d\ude80<\/p>\r\n\r\n\r\n\r\n

At myBrain Technologies, we are deeply committed to\u00a0offering the best to the many industries that trust us in the pre- and post-development phases of their product conception,\u00a0<\/strong>to facilitate decision making.

From the analysis of active ingredients, to the testing of creams and fragrances,\u00a0the human and emotional experience is essential to understand the actual needs of consumers.<\/strong>

By monitoring brain activity in real-life condition, we help our clients\u00a0to test the sensory experience of using a cream<\/strong>\u00a0or to\u00a0validate the effects of active ingredients tested in vitro.<\/strong><\/mark>
Contact us\u00a0 >><\/span><\/mark><\/a><\/p>\r\n\r\n\r\n

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Let’s talk about NeuroCosmetics<\/mark><\/strong><\/p>\r\n\r\n\r\n\r\n

#Blog <\/mark>\ud83d\udcdd<\/p>\r\n\r\n\r\n

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\u00a9myBrain Technologies<\/mark><\/figcaption>\r\n<\/figure>\r\n<\/div>\r\n\r\n\r\n

We are glad to share with you our passion for NeuroErgonomics ! This month,\u00a0we apply it to Cosmetics.<\/strong><\/mark>

Using a skincare product is a holistic experience involving all our senses.\u00a0Integrating EEG metrics\u00a0<\/strong>to reveal the induced effect of cosmetics products on the users’ emotional state becomes then\u00a0a revolution<\/strong>\u00a0for the scoper of the cosmetic industry.

A fascinating topic<\/strong>\u00a0that highlights the insights our brains can give us about our mental states when developing cosmetic products.<\/mark>
Go read our article here >><\/span><\/mark><\/a><\/p>\r\n\r\n\r\n

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myBrain Tech’s involvement<\/mark><\/strong><\/p>\r\n\r\n\r\n\r\n

#CosmeticValley <\/mark>\ud83d\udc84<\/p>\r\n\r\n\r\n\r\n

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\u00a9CosmeticValley<\/mark><\/figcaption>\r\n<\/figure>\r\n<\/div><\/div>\r\n\r\n\r\n\r\n
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\u00a9CosmeticValley<\/mark><\/figcaption>\r\n<\/figure>\r\n<\/div><\/div>\r\n<\/div>\r\n\r\n\r\n\r\n
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Cosmetic Valley Congress<\/mark><\/h3>\r\n\r\n\r\n\r\n

The 5th Congress of Cosmetic Valley,\u00a0\u00ab\u00a0Olfaction and Perspectives\u00a0\u00bb,\u00a0brought together experts working in the field of olfaction<\/strong>\u00a0to discover and rediscover this sense and its importance in all areas.<\/mark><\/p>\r\n\r\n\r\n\r\n

In fact, in our daily lives we are always surrounded by various\u00a0smells and cosmetic brands are constantly trying\u00a0to adapt to the needs of consumers<\/strong>\u00a0and changes that occur.<\/mark><\/p>\r\n\r\n\r\n\r\n

It’s been very insightful to attend the congress\u00a0to share with our clients and potentials ones the added value we could bring to their product development.<\/strong><\/mark>
Go check the program\u00a0>><\/span><\/mark><\/u><\/a><\/p>\r\n<\/div>\r\n\r\n\r\n\r\n

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Emotions in NeuroCosmetics<\/mark><\/h3>\r\n\r\n\r\n\r\n

Cosmetics, fragrances and emotions<\/em>\u00a0is a book coordinated by Patrice Bellon that\u00a0clarifies the link between cosmetics and emotions.<\/strong><\/mark><\/p>\r\n\r\n\r\n\r\n

It allowed myBrain Technologies to share\u00a0its expertise on the added value of AI in the understanding of the emotions<\/strong>\u00a0evoked by the sensoriality of cosmetics.<\/mark><\/p>\r\n\r\n\r\n\r\n

It’s been an honour\u00a0to collaborate with renowned experts of this field<\/strong>, learn more about the different techniques for assessing emotions of neurosciences.<\/mark><\/p>\r\n\r\n\r\n\r\n

Want to know more?<\/mark>
Let’s discuss\u00a0>><\/span><\/mark><\/a><\/p>\r\n<\/div>\r\n<\/div>\r\n\r\n\r\n

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\u00a9 2022 myBrain Technologies,\u00a0All rights reserved.<\/em>
50 Avenue Claude Vellefaux
75010 Paris<\/p>\r\n<\/div>\r\n<\/div>\r\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Vivian Panah-Izadi<\/strong>
Charg\u00e9e de communication<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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