Voyages-sncf.com, the survival of a leader
Yves Tyrode came to present the travel-sncf.com strategy at the SupdeWeb Masterclass on September 19, 2013. Today, it is the leading online travel agency for tourism in France and Europe in the sale of train tickets. trains and car rental. She is looking for new solutions to “survive” against the giants of E-commerce. As the […]
KissKissBankBank brings our projects to life
Participating in a project at KissKissBankBank means paying 1 euro each time you like a page on Facebook, we do it less, but when we do, we follow the project to the end”. Adrien Aumont, Co-founder of KissKissBankBank was present on October 22, 2013 at the Master Class #SUPDEWEB in Paris to tell us about […]
The power of new consumers
Stéphane RAOUL, the president of RAPP France came on November 20, 2013 to #SUPDEWEB for the MASTER CLASS “THE NEW CONSUMER”. 80% of consumers worldwide say they are more likely to recommend a brand that provides simple and accessible experiences and communication. How can companies meet their requirements today, under increasing pressure from consumers? Stéphane […]
When the Web adapts for the benefit of the user
The biggest companies compete with new innovative firms, important changes are taking place, the end customer at the heart of the decisions. A revolution is taking place on the web. Tuesday, December 10, 2013, Emmanuel Vivier gives us his vision of digital disruption at #SupDeWeb. The limits of competition “The web has a flattening side […]
Smart Mobility – Towards smarter mobility
Patrick ROPERT, SNCF communication director, comes to #SUPDEWEB for the Master-Class on Tuesday, April 29, 2014. Before, the SNCF was that… Some SNCF figures – 1 TER = 122 cars– 1 RER = 500 cars– 300,000 additional cars every morning– 350 km of traffic jams The SNCF can boast of being one of the 2 […]
Paris will be Magic!
Michel Mimran, marketing director of Paris Saint-Germain came to talk to us about “actions around a strong brand” during the master class on Monday November 24, 2014 at #SUPDEWEB. The Qataris, the rebirth of Paris Saint Germain The investment of the Parisian club by the Qataris has been very beneficial for the brand. Indeed, […]
